France Telecom #3000 is a free 100% self-service voice portal which lets France Telecom fixed line subscribers find out about France Telecom's services, order them or even activate them by speech 24 hours a day. No need to remember key words: the system is able to understand demands formulated in a natural way by users just speaking their own way. With a potential of few tens of Millions subscribers using it, this service is a precursor in the use of natural language in a commercial service targeted to the mass market. A good point to increase subscribers’ fidelity. This service has been deployed by Cap Gemini.